We’re really proud of the work we do to support Alexander Mann Solutions in their global search for talent. For the last few years, we’ve worked with AMS producing compelling video content to bring them closer to the right candidates and ensure the highest levels of service for their clients.
We were thrilled to hear that they have recently been nominated for a prestigious marketing award for the Vodaphone UK apprenticeship videos we were commissioned to produce. This series of videos, which formed the backbone of their ‘Moments to be proud of’ campaign showcased apprentices during key stages of their Vodafone journey across social media to encourage more to choose this career route with the company.
The campaign has resulted in AMS being shortlisted in the Apprenticeship Initiative category in the 2019 Recruitment Marketing Awards.
The result of the innovative social media campaign was almost 6,000 applications for numerous network, digital and technology apprenticeships, with 31 hires already made ahead of schedule.
The campaign also saw a 140% year-on-year increase in female applications – a key success for the company’s diversity goals.
Sondra Dryer, Global Head of Employer Brand & Experience at Alexander Mann Solutions, commented:
“Being shortlisted for this prestigious award is testament to the fantastic work we deliver to our clients and candidates. The apprenticeship campaign with Vodafone has been incredibly well-received and has enabled us to showcase our creative and media expertise and the use of innovative technology to attract new talent to the company.”
If you’re looking to use video to reach out to the right talent, we can help. Get in touch today